Imagine that your organization is beginning to undertake a critical enterprise or competitive endeavor.
This story originally ran on PR Daily in June Not only is there a format to follow headline, summary, date, content, section about the companybut a set of standard procedures to adhere to—AP Style. Read on to learn how to make sure your press releases follow commonly-held stylistic procedures.
What is AP Style? The Associated Press AP has set various regulations for news publications to follow. The Associated Press has also set standards for press releases: Set your objective in the introduction. Set your goal at the beginning of the release. Cover the five Ws in the body copy.
Follow the five Ws to make this happen who, what, when, where, why. In other words, make sure you give the editor all the information she needs to write a full story.
While it may seem picky, you should only use one space after punctuation—none before.
This may seem different to you, as some people like to add two spaces after punctuation. Drop that extra comma. When you list items in a series, you typically have the option to use a comma before that last "and.
I ate bananas, peanut butter, and chocolate. I ate bananas, peanut butter and chocolate. When you follow AP Style, drop that last comma.
Use full names and titles only when you introduce someone.
When you first introduce someone, like a CEO, in your release, give his or her full name and title. After the introduction, simply use the last name. AP Style rules for numbers are a bit tricky. Spell out numbers one through nine.
After that, use numerals like " Who cares if you get all the little intricacies correct? And since you want them to pick up your stories, you need to play by their rules.
Hear how top companies adapted to digital PR industry changes.Writing a future press release is a great technique. But there are rules to make these effective: Rule 1: Must be stated at a future point in time where success has been achieved and realized. Press releases at “launch” are good, but a better one is sometime after launch, where true success can be discussed.
Jun 09, · To write a press release, start with a catchy and concise headline that lets readers know what the press release is about. Then, write a brief sentence paragraph that sums up the main point of the press release%(50). Rule No. 1: Know How to Write a Press Release. If you have never written a press release before, you should consider using a professional writer or service.
Press releases are about telling a story, your story. The truth is that writing from a journalistic approach takes years of studying and practice.
Not sure if your book launch press release is ready for prime time? Consider posting it in the critiques area of the writing forum (viewable to members only), and I'll take a look.
I have well over a decade of experience in PR, used to run my own firm, and frequently write media-grabbing press releases for . The press release is fighting for its life in a world of spammed inboxes and character tweets. Meanwhile the debate about the press release’s viability continues.
To help improve our own press release service, PressGo, for both press release posters and journalist users, schwenkreis.com asked for your advice on writing the perfect press release.
Below is our crowdsourced guide, broken down into sections corresponding to different aspects of a release and with the contributors name in brackets.