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But what does MasterCard exactly do? It provides credit, debit, and prepaid cards from over 25, financial institutions. However, MasterCard is primarily a credit card company and specializes in the innovation of these cards throughout the world.
It is a also a payment solutions company and through its three tiered business model as franchisor, processor and adviser, the company has developed a new world for its card holders and merchants.
The company provides marketing, approval, and transaction services for a variety of payment products in more than countries and territories. Under this system there are obviously four types of people, the card holder, the issuing bank, the merchant, and the acquiring bank.
First, the issuing bank provides their customer with a card that they market and issue throughout their locations. Then the now card holder buys a good or service.
The merchant or the salesperson then can and does accepts the MasterCard payment in exchange for that good or service instead of cash. The transaction is over, the card holder receives the good or service and the merchant receives the cash a few days later.
MasterCard generate revenues from the fees that it charges its customers for providing transaction processing and other payment-related services operations fees, and by assessing its customers based on the dollar volume of Mastercard case study on the cards that carry its brands.
MasterCard — History MasterCard was established in the lates when several US banks began exploring alternatives to cash transactions. Inthe Franklin National Bank in New York created the first formal credit card, and through the s, the system expanded. Instantly this company spread and went global.
In the s it changed its name to MasterCard. MasterCard was the first to introduce a few things. This included a gold bankcard program inthe use of laser holograms to prevent fraud inand by was the first credit card company to penetrate the Chinese market.
MasterCard took a number of key steps during the s. The first coast-to-coast national online debit transaction in the US was completed by Maestro in Init introduced the MasterCard Global Service, the first program to offer customers telephone access to core emergency and special services around the world.
MasterCard merged with European counterpart Europay into facilitate the merger transaction with Europay. Inthe company announced plans to become a public company in Internationalization of MasterCard It has already been stated that MasterCard is quite a global country.
Two years after MasterCard, or Interbank Card Association, was founded they entered into the global market by making their presence known in the Mexican, Japanese, and European markets. In Russian entered the Chinese Market. This was very special for MasterCard because this was the first ever payment card accepted there.
A year later, inMasterCard entered into the Soviet Union. Now, MasterCard is in any area that one can think of and with the help of its other cards it owns like Maestro it dominated most of its competitors in all areas.
MasterCard reported recently that it already generates half of its revenue outside the US, making its revenue sources more geographically diverse than those of major competitor like Visa. This is a huge percentage because the company is up against American Express and Visa as well as other lesser known European credit card companies.
It does this by taking advantage of its strong Maestro position in Western Europe. Although MasterCard is doing quite well in the European market it is having some issues with his Maestro brand. This is due their late entry into the European market. Both are almost identical in use so it is hard to market Maestro over these cards.
MasterCard also has great stakes in the Latin American region. MasterCard is also one of the biggest card issuers today in Colombia.
They see great potential in this market due to increasing use of their credit cards. In Mexico, MasterCard is dominated the prepaid card industry. All in all, MasterCard, internationally, is a huge competitor.Customer Case Studies. SHARE THIS Read the case study.
Telefónica Deutschland selects Gemalto ID verification service. Telefónica Deutschland’s prepaid customers will enjoy faster proof of identity checks in store and online, thanks to Gemalto’s Multi-Channel ID Verification Service.
MasterCard on schwenkreis.com MasterCard-branded experiences encourage signups and customer retention across multiple mediums.
Free Essay: MasterCard- Case Study Background Summary In May , Meltem Tekeli, MasterCard’s Vice President for Global Promotions and Sponsorships, had. Nov 10, · Marketing Transformation at Mastercard Case Study Solution & Analysis In most courses studied at Harvard Business schools, students are provided with a case study.
Major HBR cases concerns on a whole industry, a whole organization or some part of organization; profitable or non-profitable organizations.
Apr 15, · Mastercard Inc.
Case Study This Case Study Mastercard Inc. Case Study and other 64,+ term papers, college essay examples and free essays are available now on schwenkreis.com Autor: review • April 15, • Case Study • Words (2 Pages) • Views.
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